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VALUE WITH DIY LAWNCARE
THE BIG COMPANIES SAVE YOU A CHORE, BUT DON'T GIVE YOU A GREAT LAWN
Not getting the results you want from the big company that comes by 5-6 times a year?
There's a reason for that. They're playing the volume game- they need to treat many, many lawns. So you receive the same program, the same products, and the same adequate lawn as all their other customers. What do you get from them between visits? Maybe some loose general guidance and the reminder that the onus is on you for best results.
Ask yourself, how often is the lawn with the big company's tag the best in the neighborhood?
UNLOCK THE SECRETS OF DIY, AND BEAT THE PROS
You only need to worry about taking ONE lawn to the next level.
There actually isn't very much that's secret about it- it's all about following best cultural practices and timing your applications correctly. Once the basics of DIY lawncare click for you, you'll be on your way to elevated lawn status!
Let's look at 4 homeowners, each with an average 7,500 sf lawn...
TG Customer
$675 / year
Spends
Doesn't enjoy lawncare at all, mows every 2-3 weeks and happily pays the lawn service for fertilizer and weed treatments.
Result: a 3/10 Lawn
BONUS: Pays an extra $380 for an Aeration & Overseed every year, despite minimal compaction. Still has a 3/10 Lawn.
LD Customer
$550 / year
Spends
Enjoys lawncare enough and mows once per week. Assumes that a pro lawn service will result in an above-average lawn, so is willing to pay for it. Tries to follow the guidance outlined in the materials left behind by LD.
Result: a 7/10 Lawn
Home Turf Consulting Client #1
$308 / year
Budget-minded and always with a DIY mindset. Enjoys lawncare enough and mows once per week, occasionally more often. Purchases a Basic DIY Plan from HTC and asks for a plan that is apples-to-apples with a TG or LD program. Follows the timing of applications as recommended.
Result: a 7/10 Lawn
Spends
Home Turf Consulting Client #2
$530 / year
Loves lawncare and employs a DIY mindset. Mows 3 times every 2 weeks. Purchases Detailed DIY Plan and Soil Test. Absorbs the info in the report and follows recommended timing; including other types of applications TG / LD don't provide.
Result: a 8/10 Lawn
BONUS: Spends $250 on elite grass seed and other materials to self-perform an Overseed. Achieves a 9/10 Lawn.
Spends
For illustrative purposes only: TG / LD customers CAN have great lawns and many do, but generally not without the homeowner also following good cultural practices.
HTC ELIMINATES THE CONFUSION YOU MAY FACE AT THE BIG BOX STORE
Just a couple of brands dominate the lawncare aisles, but there are gems to be found.
"Weed and Feed" and "3-in-1" products are offered aplenty, catching the eye of the unsuspecting consumer that thinks they are getting alot of value in a single bag. In reality, weed control and lawn fertilization should be done separately with two different products that can be applied at the proper time in your lawncare season.
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